Im checking youtube.com ratings once in a while, just to catch up with the trends there. Music is always very on top, but yesterday the Nr 2 video worldwide was from "sxephil", Philip DeFranco.
Philip, voted the Sexiest Geek of 2008 by Wired, runs a youtube channel with one of the most subscribers (608208). He will do so till November 4th 2009. DeFranco is a strong activist of the charities for PKD due to his grandfather, his father and later himself being diagnosed with it.
sXephil's most viewed movie: about 5 million times
For advertisers maybe a nice opportunity to combine online with mass & charity for a great cause. ok, ok, they wont run the whole communication yard yet by only sponsoring, but I am sure with Philip we can invent new ways of dialogue with his audience to embed the sponsor & raise money for PKDCure.org at the same time!
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