JUSTPROUD BLOG

Monday, August 24, 2009

Starting to maintain...........

The moment people started to write that ‘social media’ took over the Nr.1 position from ‘porn’ on the net, I realized that my time had come to be actively involved as well; this time not as consultant but as participant. Besides the fact that this statement is a testimony of poor research, it triggered me to immerse in social media, as I have for years wanted to make a pornsite, of course from research perspective, which I have not finally done (yes, all my friends called me ‘chicken’). So now “Social media took over Nr.1 position from sex” I cannot stay behind.


Over the years I advised multinational companies (Unilever, Microsoft, Sony and many others) on how they should go to the Web, I invested in various internet companies and I started 2 internet agencies. I have stakes in companies from New York to Shanghai, won several internet awards and yet over the last 15 years I failed to make a good blog.

There are 2 previous moments in which I have dared attempt. The first was after a bet with Gaby Zwaan, in which he said that I couldn’t maintain a weblog, 2 days after I lost gloriously (1 day later then he predicted). And the second was a blog about ‘gulf-war’ where we were so successful that the CIA did watch with us carefully; when we discovered (by our stats) we remained concentrating on building websites for our clients again.

So now you are witness of my 3th attempt and as we all know: internet is about trying, adjusting & trying again. The endless beta-version.

After my bold decision to make a blog again, I thought back to various sessions I had with clients on how and what to publish; my repeat-question was: "why do you think people want to visit you". Almost no answer was good enough for me, (and often I was right); and now I am here, just writing about the subjects I find interesting: internet, vendor relation management, human interaction & fashion. I agree: fashion is out of line here, but he, I am writing my part; If you disagree, please leave a message; If you like it, please leave a message as well;

This is the new era: just be who you are (the favorite reply of one of my best friends Matthias Scholten is "but I am not like that") & your audience will find you; maybe it’s a niche, maybe the niche is pretty big. And you only find out once you start...........& maintain!

3 comments:

  1. and now that you finaly have the blogging game down... it's already history and is the new hip into something else and is bloging so 2005

    Gaby

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  2. Hi Gaby, Thanks for your message; I agree that with most things I want to stay ahead, creating the vision; but I dont have the urge to do only hip things, like I still watch television as well, read paperbacks & even have 2 subscriptions on newspapers :-)

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