Role of internet & broadcasters

Working with internet people is great; working on cool new initiatives online is very nice as well; and sometimes reality gets you: not everything is about to be online, not everything is about the social media, data is not the ‘new gold’, online ‘men next door’ social networks are not the holy grail;


Working with people in broadcasting is great as well; thinking about how to capture a bigger audience than expected has his charm; and sometimes reality hits you. Not everything is managed around TV-slots. Not everything is about reach, not everything is about the celebrities, and our live doesn’t need always a make-up artist nor a composed music underneath.

And then Danyl Johnson was there; a 27 year old singer doing his 1st audition for Britain's Got Talent 2009. Blowing the audience and jury away & more important: it gave me an emotion which I didn’t feel in a long time. Goosebumps, shivers, a great positive feeling and the urge to tell the world!

unfortunatly I couldnt insert this videoclip, as the insertmodule is disabled of all Xfactor videos :-/

but here a link to THE MUST SEE VIDEO:

We all agree that there will stay a role for both industries, but currently they are trying to do the same thing. Internet has to avoid trying to replace television with online-television etc; it has to optimize facilitating dialogue, interaction, providing the human touch. And broadcasters shouldn’t try copy their business-model of television online (with ad’s before a stream on destinationsites 'broadcaster.com' );
It has to be where the people are, where all niches will make the mass for them, provide them reach. It has make sure we will all see the Danyl Johnson’s of this world; all over the net as well.