Augmented ID for VRM & Tom Cruise?

Remember that in Minority Report Tom Cruise walked through a shopping mall and advertisements jump out at him from each store? It was Steven Spielberg’s vision of augmented reality in 2054. Spielberg’s future of advertising probably isn’t that far off the mark.
Obviously Tom Cruise didn’t have an Augmented ID yet. In the movie all ad’s where screaming for his attention, but he was really busy with other things.



When initiatives like Layar & Sekai Camera, Augmented Reality Browsers which do make things relevant, personal & in time, are made in reverse? So that information comes to the consumer instead of just another smart way of search?



In this augmented ID example movie the emphasis is on social networking / personal information, but imagine how happy we both consumer & company will be if we add vendor related requests. (Of course according to guidelines identity2.0.) Yes, then we will have an extra Then Tom Cruise doesn’t have to crawl through all irrelevant virtual ads; he would have received support by vendors, like we all need: in time, personal & relevant.