An introduction to VRM

For one of my new initiatives I did a lot of research over the last months, talked with even more people & always when I referred to VRM (Vendor Relationship Management) I lost them. From the moment I joined ProjectVRM of Doc Searls at the Harvard’s Berkman Center, I became an ambassador of this new approach (or let say: revival of the old marketplace principle) . The reciprocal of CRM.



For people who are not too much familiar with this, VRM provides customers with tools for engaging with vendors in ways that work for both parties. Here a presentation that explains the still abstract concept.

Doc Searls - VRM